How to Identify the Relevant Hashtags on Twitter for Your Business

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Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.

By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction. Or at the very least awareness.

I have compiled a three step method using a few of my favourite Twitter tools – Twitonomy, Hashtagify.me and RiteTag

 

(1) Identify the Hashtags of Influencers

Assuming I am brand new to the niche, I may not have any idea what the hashtags might look like. However, I might know who are the key players within that niche (aka influencers).

Let’s take my account for example. After entering my Twitter handle into Twitonomy, I get an analysis of the hashtags I’m using. Do repeat with other accounts to get a bigger ‘starting’ list of hashtags.

Twitonomy

 

(2) Use ‘starting’ list of hashtags to identify related hashtags 

Next, I head over to Hashtagify.me. After entering the hashtags I got from the ‘starting’ list, I can locate related hashtags.

Do note that the size of the circle shows how popular the hashtags are, while the distance between enquired and related hashtags shows the extent of correlation.

At this stage, do not be too concerned about these two factors. As long as it is logically related to your niche, just include it in your latest hashtag list.

Screen shot 2014-01-28 at PM 10.11.05

 

 

(3) Gauge the relevance of your hashtags

Lastly, I visit Rite Tag created by Saul Fleischman. Under ‘Associated Hashtags’, I enter the hashtags that I had collected earlier.

The result will show the related hashtags, along with colour coding. The different colours represent the tweet density. Blue means ‘Poor’, Green means ‘Good’ and Red means ‘Overused’.

Using the screenshot below: #Linkedin is an appropriate hashtag to use as it would give my tweets good exposure. On the other hand, #SocialMedia is overused as the tweet density is too high. This would result in my tweets getting lost in a tsunami of other #SocialMedia tweets.

Screen shot 2014-01-28 at PM 10.19.14

 

Another feature about RiteTag is that it compares the hashtag compared to other hashtags, the tweets that the hashtags are used and the influencers who use that particular hashtag – Very handy!

Screen shot 2014-01-28 at PM 10.22.17

 

 

So what do I do with this list of hashtags?

You might be thinking “It’s nice to have a list of relevant hashtags, but what do I do next?”

For myself, I proceed to create streams on Hootsuite comprising of these hashtags. Do take note that each stream can comprise only a maximum of three keywords.

By monitoring the stream, I can start to see who are the frequent users of that particular hashtag and start to build a connection. This could be through favoriting their tweets, retweeting it or even having a chat about the niche topic. Last but not least, establish a meaningful follower-ship.

Screen shot 2014-01-28 at PM 10.36.48

 

I hope these Twitter tools allow you to identify and build meaningful relationships within your online community. It is critical to select appropriate keywords as some Twitter accounts may spam a particular hashtag with irrelevant content. This makes it tiring and time consuming to monitor that stream.

Over to You: Do you have other methods of locating Twitter hashtags that matter? Do share in the comments below!

 

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Bin is a digital marketer with a passion for crafting the customer journey. He does digital strategy at Social Star and community management at Mindful In May. Always learning and love to connect. Find him on Google+ or Twitter

3 comments

  1. Saul Fleischman

    Many thanks, Bin! Also, try order Hashtag Scans – which you’ll see are embeddable in blog posts, SlideShares, etc. Width customizable.
    But the big news is Hashtag Audit. Please Audit your recent tweets, optimize and re-schedule. You can even Audit others – anyone, whenther they follow you or not – and quote or retweet them, with hashtag optimization.
    Please let me know if I can lend a hand in getting your stuff done with RiteTag. (I live in G+.)

  2. Pingback: How to Identify Relevant Hashtags for Your Business

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